From the small Swiss Jura town, Tissot watch company reached a worldwide popularity and presence in 150 countries, thanks to sustaining product innovations.
Since its beginnings in 1853, Tissot has produced watches based on high technology, special materials, advanced functionality and great design. What’s also important, with mid price range of its timepieces, Swiss watchmakers made excellence accessible.
Series of innovations started in 1853, with the first production of pocket watches and the first pocket watch with two times zones.
Tissot also fathered the first anti-magnetic watch in 1929-30 and the world’s first plastic watch, Idea 2001, released in 1971. Company expanded its ‘experiments’ with watches, creating timepieces of rock (the Alpine granite Rock watch in 1985), wood (the Wood watch in 1988) and pearl (the Pearl watch in 1987).
Amazing growth of Tissot watch company leads to its revolutionary touch-screen technology T-Touch watch, with sensitive sapphire glasses, compasses, thermometers, barometers and altimeters (The T Touch Expert, The Sea-Touch, The Tissot Sailing Touch…)
T-Touch watches, on Angelina Jolie’s wrist, in the movies Lara Croft Tomb Raider: The Cradle of Life and Mr. & Mrs. Smith, look incredible.
And what about Tissot models, which had become famous thanks to Sarah Bernhardt, Carmen Miranda, Elvis Presley, Grace Kelly and Nelson Mandela.
Off course, those watches are not only a privilege of celebrities. Tissot is waiting for all who don’t accept the ordinary and the average.
Today, Tissot is a member of the largest watch producer and distributor, the Swatch Group.
As official timekeeper for NASCAR and MotoGP racing, as well as the World Championships of cycling, fencing and ice hockey, Tissot watch company has been demonstrating its accuracy.
Swiss watchmaker was also a key Sponsor for the Formula one teams Lotus, Renault and Sauber.
The role of the Tissot promoters take actress and model Deepika Padukone, 2006 Fencing World Champion Margherita Granbassi, English football star Michael Owen, 2005 MotoGP 125cc World Champion Tom Lüthi, 2008 NHL Draft 1st overall pick Steven Stamkos…
The first woman to win an IndyCar race, Danica Patrick, participated in the creation of ladies watches, while 2006 MotoGP World Champion Nicky Hayden represented a famous collection, which includes Tissot Quadrato model.