Famous watchmaker Movado represents a harmonious connection of high watch technology, perfect business sense and great influence of art, in a production of beautiful and always authentic watches.
Today, Movado Group (formerly known as North American Watch Company) is the one of the world leading manufacturer and distributor of luxury watches.
Company was made up of several famous classic watchmakers, as were the Swiss Movado and Concord. It also produces watches under the brand names Vizio and ESQ and distributes the luxury Swiss hand made Corum and Piaget timepieces.
In 1996, the international watchmaker took the name of its best-known watch brand Movado, which was founded 115 years earlier, by young Swiss Achille Ditesheim.
Very quickly, Movado had stud up with its advanced technology and become one of the largest Swiss watch industry.
Movado had bought an amazing popularity with its 8 Ligne wristwatch collections (Swiss measurement – 1 mm = 0.443296 ligne), that won the 1910 Grand Prix Exhibitions.
In 1912 a Movado created a new miracle – the “Polyplan watch”, unique for its complex movement and case that followed the curve of a persons wrist.
Superb design and innovation in timepiece technology, had brought top awards from the Paris, Brussels, and Liege world expositions.
Movado’s best watches from the 1920s were the Ermeto and Valentino, inspired by the glamorous star of the silent movie Rudolf Valentino.
Ermeto watches, manufactured in a variety of styles, had innovative self-winding movements, which were activated every time there were slid in and out of its case.
In 1930s, years of brilliant creativity brought the Movado Digital Watch, with an innovative display of both, hours and minutes, as well as water-resistant watches in round and rectangular styles.
In 1956, Movado presented one of the best sellers in the 1950s and 1960s, Kingmatic rotor-driven watch, marking a technological advancement in automatic wristwatches.
The biggest star in Movado stylish family was born in 1947. An American artist, Nathan George Horwitt, designed the stark, black, plain dial, with just a dot at the number 12.
With an authentic artistic stile, never seen before, Horwitt made an icon, the Museum watch, whose prototype found place in the Museum of Modern Art in New York.
Movado started to manufacture the Horwitt watch in 1962 and it became one of the world’s bestselling dial design and Movado’s most recognizable product.
In 1983, North American Watch Corporation (later Movado Group Inc) acquired the Movado brand – and with it, the ‘golden’ watch line.
Under the new management, Museum Watch line was expended to include dozens of variants – at least 24 different watches were sold under the name Movado Museum Watch in 1986.
Movado united a dot motif with the sportive spirit of stainless steel, to produce Imperiale in 1981, the famous bracelet watch that was later known as Sports Edition. Two decades later, the original Sports Edition was re-invented in a futuristic form, with the debut of the Movado SE.
Movado’s commitment to design innovation has been proven with stunning artistic designs of post-modern Vizio, Elliptica (the essence of Movado) and Strato watches, with diamond bezel and sapphire crystal.
From 2004, Movado’s legendary single dot dial has been available with a fine 21-jewel self-winding watch movement and sapphire crystal case-back.
In 2006, Movedo launched Series 800, fine Swiss quartz and automatic sport timepieces.
Movado, that means “always in motion” on Esperanto, has found a perfect place among a glamorous watch brands, carefully choosing the best way to its customers.
As part of its great commitment to innovation, particularly in design, Movado has made a lot of successful links with famous artists.
American “Pop” artist Andy Warhol started ‘The Movado Artists Series’ in 1983, using the wristwatch as an art medium.
Creators of some iconic watch designs are Yaacov Agam with his “Rainbow”, famous French painter Arman with “The Colour of Time”, American artist James Rosenquist with “Elapse” watch.
Collection also includes the Max Bill watch “Bill-time”, Romero Britto’s “Children of the World” and Kenny Scharf’s “Starring the Star”.
Recognized for their artistry and innovation, Movado watches take place in the collections of more than twenty prominent museums worldwide.
Movado’s ambassadors are American actresses Kerry Washington and Amanda Seyfried, an internationally acclaimed musician, composer, bandleader, educator and a leading advocate of American culture Wynton Marsalis and baseball superstar Derek Jeter.