With Portofino Family, IWC brought to us a timeless appeal of the Mediterranean lifestyle. The original Portofino from 1984, with a moonphase and time displays, was completely out of step with its times. This very first Portofino was powered by a pocket watch movement (caliber 9521), housed in a very large case with 46 mm in diameter.
In the early ‘80s, the market was dominated by mass-produced quartz watches from the Far Eastand Swiss watchmakers, specialized in the manufacture of complex mechanical timepieces, could do little to combat these cheap articles. However, IWC recognized the need for more classical models for birthdays, weddings, anniversaries and other special occasions. Thus,Portofino family exactly comprises timepieces for events like these. Each watch features timeless design which surpasses short-term fashion trend, yet remain stylish. In other words,Portofino family has always been, and continues to be, timeless.
In the mid-20th century, Hollywood greats, such as Grace Kelly, Elizabeth Taylor, Sophia Loren and Humphrey Bogart discoveredPortofino- the idyllic fishing village on the Ligurian coast, and, with it, a taste for the calm Mediterranean dolce vita lifestyle. This line of watches reflects exactly this attitude towards life.