Invicta watches are made by Invicta Watch Group. Raphael Picard originally founded the company in 1837 in La Chaux-de-fonds, Switzerland. The founder of this company had an idea of constructing watches that would be reliable Swiss products and at the same time very affordable. Picard’s concept was general strategy for this diligent small company, which continued to create manual and autonomic winding watches that had remarkable constructions and elegant designs.
Like so many Swiss watchmakers, Invicta watches faced difficult times during the revolution that happened in the early 1970s with the introduction of quartz watches like Casio or Timex. Invicta timepieces lost popularity and appeal, previously associated with Swiss manufacturers and reached their low point.
However, in 1991, new owners from U.S. based Investment Company bought Invicta brand from Picard’s heirs and relocated firm’s headquarters to Hollywood in Florida. With new owners, the brand returned to its original strategy, which also included very active approach to guarantee that every single watch made by Invicta is quality enough. Such strong dedication and strict process of production resulted in success and a new period of prosperity.
This approach made Invicta Watch Group the fastest growing corporation in the watch-making business and also forced the company to endure in its efforts to constantly improve craftsmanship and raise standards in making watches.

Apart from constructing Invicta watches, Invicta Watch Group also produces brands like Activa, Brizo, Imperious, S.Coifman, Pastorelli, Cacciato & Joss, Techica and Potger-Pietri.
To ensure that everybody can find a suitable wristwatch for himself, Invicta manufacturers decided to broaden their supplies, as well as number of collections and models constructed. With more than 20 lines of products for 2010, it’s pretty safe to say that Invicta watches are able to meet even the most particular demands and wishes.
Anyone who decides to purchase a watch from Invicta brand can choose from these collections: Reserve, Akula Reserve, Subaqua, Specialty, Seaspider, Russian Diver, S1, Coalition Forces, Corduba, Pro Diver, Ocean Quest, Speedway, Force, Vintage, Lupah, Yellow Adrenaline, Wildflower, II or Elements.
Though its most popular pieces are from series like Subaqua, Reserve, Russian Diver and Lupah, all products made by Invicta are conceived with the idea of offering exquisite timepieces to anybody who desires them. This is the basic principle that has been guiding this company for over 160 years.
This affordability is accompanied by high quality and a careful production process. All these elements in combination ensure authentic luxury for every customer.
The last month of 2011 is a very exciting time for Invicta Watches, primarily because of the launch of the first ever mechanical timepiece with a tourbillon complication. Even though …
The last month of 2011 is a very exciting time for Invicta Watches, primarily because of the launch of the first ever mechanical timepiece with a tour ...
Five new limited editions, in five different colors, from the Invicta Russian Diver collection are standard quartz watches presented with the original ...
Reaching way back in time, the elegant Invicta Vintage Classic Steel Watch is a handsome timepiece evocative of European classic timekeeping. It is a remarkable wristwatch for men, which represents ...
The classically designed Invicta Pro Diver Elemental Watch is a two-toned timepiece with modern characteristics, built to function with the fortitude that allows you to plunge in depths up to ...
The alluring Invicta Force Lefty Chronograph Watch is an extraordinary timepiece from the Force collection. This series of Invicta Watches was intended so that all people could afford an amazing ...
Part of the Reserve collection of hand-made timepieces, the glittering Invicta Reserve Lady Ocean Reef Damond Pave Watch is a product of timeless beauty that will please even the ladies ...
Ready to face the depths as well as to be worn in formal occasions, the incredible Invicta Subaqua Noma III Flex Ion-Plated Watch is a terrific multi-functional timekeeping tool and ...
A brand-new work of art has joined the ranks of the Pro Diver series: the sturdy and irresistible Invicta Sea Hunter Chrono. Extremely legible and ready to be plunged into ...
Part of the Speedway collection that brings together the utmost sophistication and the needs of the active sportsman, the dynamic Invicta Speedway Classic Chrono Watch is a perfect companion for ...
Perfectly suitable for military men, law enforcers and people who simply enjoy being outdoors, the top-notch Invicta Coalition Forces Men’s Analog-Digital Watch 6423 is built for the most demanding endeavors. ...
The Invicta Rose Angel Quartz Watch is an elegant timepiece that simply radiates style and good taste. This lovely timepiece, also known as the Invicta Women’s Angel Collection Cubic Zirconia ...
The fresh and beautiful Invicta Corduba Chrono Sport Watch is a wonderful timepiece, able to lead you through the hours and days with surprising ease and supreme style. It is ...
The harmoniously designed Invicta S1 Touring Edition Watch is a wonderful timepiece from the S1 Rally racing series of Invicta Watches, intended to be worn both off and on the ...
The Invicta Luminary Sport Watch is another prime example of the ingenuity and class that is demonstrated in all Invicta Watches. It is a part of the amazing Luminary collection ...
The noteworthy Invicta Akula Reserve Sport Chrono Watch is a marvelous timepiece, which shows off the amazing craftsmanship and originality that is associated with Invicta Watches. It is an extremely ...
A Top Notch Diver’s Watch Invicta Subaqua NOMA IV Chrono watch model 6545 men’s watch is a representative of a new generation of the diver’s timepieces that can rival all ...
Notable and Technically Perfect Invicta’s Specialty Reserve Automatic Chronograph men’s watch model 4838 is a prime example of the Invicta Watch Group’s forward thinking in the mission of effortless timing. ...
A Transparent Dial that Flaunts Mechanical Excellence The Invicta Quinotaur Russian Diver watch is truly a unique timepiece with the original transparent design. The appearance of this Invicta watch is ...
A Smiling Face Chronograph The Invicta Dragon Lupah Classic men’s watch proves that Lupah series of Invicta Watches Group still defies urban trends with its daring design. This timepiece possesses ...