Citizen Signature Collection

A famous Japanese watchmaker, Citizen, is the world’s leading manufacturer of watches. To achieve such a prominent position, the company, founded way back in 1918, had to be aware of new useful technologies and to have an ability to create advanced watches, available at affordable prices. However, to satisfy the tastes of more demanding clients, Citizen included two more exclusive and advanced, but also more expensive series: the Signature Collection and the Campanola.

The Signature Collection by Citizen is a series that the Japanese company is especially proud of. On its official website, Citizen claims that products from this series are true representatives of its rich heritage, and an embodiment of 92 years of watchmaking excellence. The representatives of the Japanese company also believe that timepieces from the Signature Collection clearly display why Citizen is one of the most prolific and successful in the history of timekeeping.

The name of the collection comes from a Medieval Latin word “signatura” which was a mark that was given as an official mark to quality products. It is interesting that this word came into wider use in the middle of the 16^th century. This is exactly the same period when clockmakers began making smaller mechanisms, which ultimately resulted in the creation of wristwatches.

Hand-Assembled and Finished

All watches from the Signature Collection are, like most pieces by Citizen, supplied with the Eco-Drive technology that utilizes solar energy and insures the lifetime of use, without a need for replacement. Though these pieces are precise and functional on a long term basis, dedicated watch enthusiast will probably mind the fact that they all have quartz movements.

To make up for the use of quartz which is more precise, but also more common, Citizen decided to pay a lot of attention to details, to create an ultimately appealing design, and to produce these pieces with complications that are not used in other products. The special attention is given to finishing of the both cases and bracelets, so the watches would look exceptional. Besides, all pieces from the collection are hand-assembled. With the addition of various functions or diamond accents for female models, Citizen hopes that the products of the Signature Collection are worthy of their names.

The distinguished collection requires ambassadors that share this quality, and that is why Citizen selected two superstars from the world of sports to be the ambassadors of the Signature collection. The promoter of female models is one of the greatest women tennis players of all time, Kim Clijsters. The ambassador of male models is a multiple golf champion, Padraig Harrington.