Swiss made Certina watches deserved high place in the world of watchmaking thanks to its reliability, precision and innovation. This sports-oriented watch company uses finest materials and technology to craft the best quality watches at an affordable price.
As a result of commitment to Certina’s first principle – reliability – its watches features a 316L high grade stainless steel, a sapphire crystal, Double Security Concept and a minimum water resistance of 100 meters.
Double Security concept, launched in 1959, has brought a new standard of a water and shock resistance into the watch making industry.
Ever since, Certina’s highly reinforced watches have successfully resisted to the most extreme conditions.
Speaking of precision, what’s a better reference than famous Swiss Made ETA movements, which are incorporated in a Certina automatich watch line?
Also, Certina manufactured watches with a high-end quartz movements. Due to its accuracy, Swiss watchmaker managed to gain a great confidence of the motor sport’s word.
Certina started as a timekeeper of the Motorcycling Grand Prix in the 1990s. Since 2005, Certina has been an official partner of the BMW Sauber F1 and theirs connections became even deeper, thanks to a successful collaborations between watchmaker and drivers, first Robert Kubica and later Pedro de la Rosa.
Legendary champions, such as Muhammad Ali, Colin McRae, Mike Doohan, Alex Crivillé, Petter Solberg, Sete Gibernau and Timo Glock also has represented Certina’s watches.
During the years of watchmaking, company has crafted many world firsts, in terms of aesthetic designs and outstanding features.
In 1936, Certina manufactured the world’s first digital watch. Driven by a standard spring movement, rotating disks bearing inscribed numbers are used to display time.
In 1971 Certina launched the Biostar, the first watch which displayed human biorhythms.
“Unscratchable” DS-DiaMaster, made of tungsten carbide in 1975, won many awards for stunning innovations in design and materials. The wrist of American Heavyweight Champion Muhammed Ali, was chosen to display this new Certina timepiece.
The company was found in 1888, when brothers Adolf and Alfred Kurth started to produce a watch movements, in Swiss town Grenchen. The creation of complete timepieces began a few years later, under the name “Grana”.
The name “Certina”, taken from the Latin “certus” (meaning “assured”, “certain”) was adapted as company’s exclusive trademark in 1938.
Today, Certina is foundation member of the General Watch Co, initiated by the ASUAG (further members: Edox/Era, Endura, Eterna, Longines, Mido, Rado, Rotary, Technos).
From early years, the Certina had established itself as a sports-oriented watch brand, especially after the launching of its Double Security concept.
The Certina DS abilities were proved in two Himalaya missions. A successful first climb of the Dhaulagiri (8,222 m), in 1960, was made by a Swiss team, equipped with Certina DS watches, which withstand all changes in pressure and altitude.
Ten years later, a Japanese expedition to Mount Everest was equipped with five Certina DS-2 Chronolympic watches, that resisted perfectly to all changes in temperature and recorded the key moments of the expedition.
In 1995, Certina launched “Cascadeur” line, with a bracelet shaped like a motorcycle chain, a hyper-resistant case and a sapphire glass protected by two metal bars. Watches from this line were represented through a string of extreme, breathtaking stunts, on wrist of the brand’s ambassador, Hollywood stuntman Oliver Keller.
Along with production of high quality sport watches, Certina has showed that a watch can be both, sporty and elegant. SP for sport, EL for elegance, and the SPEL timepiece was born.
In 2004, Certina presented DS 3 1000 m, the innovative self-winding diver watch, with the best performances for underwater exploration and aquatic sports.
Today, Certina offers a various watch models, for both men and women – Podium, Master, Royal, First, Spel, First, Trust, Tradition, Furious, Action, Caimano, First Lady, Prime, Stella…