Casio G-Shock Collection

Unbreakable Watches that Continue to Evolve – Casio G-Shocks

Casio G-Shocks watches are one of the reasons why the Japanese company was able to build a reputation as a world-class watchmaker. The basic concept behind the creation of G-shocks was an attempt to make timepieces that will have advanced and yet unparalleled resilience and toughness. In a nutshell, Casio wanted to break the notion that wristwatches are delicate instruments which can be easily destroyed.

While trying to manufacture these watches, Casio was guided by a “triple 10” concept, which means that these products were designed in order to withstand a freefall from 10 meters, the pressure of 10 bars and to have the battery life of 10 years. With a lot of work and the use of brand-new technologies, the Japanese watchmaker presented first G-Shocks in 1983. These watches included some breakthroughs, such as hollow-structured cases and cushioning materials as protectors.

The great success and popularity for G-Shocks came in the 1990′s. Casio continued to develop these products further and to improve their resistance even more with the use of new technologies and materials. With years passing, G-Shocks were diversified to include resistance to various extreme surroundings. The inclusion of Tough Solar technology and atomic timekeeping is certainly also worth mentioning.

At this time, G-Shock offers a really broad selection of tough watches, with more than 100 different models available.