In 2012, Baume & Mercier launched its latest family of watches – the Clifton Collection. All timepieces from this line are inspired by the golden fifties’ model and each of them features a classic and sophisticated style.
The Clifton timepieces are clearly designed for daily living thanks to their adaptability and their subtle finishes. Every Clifton wristwatch perfectly expresses the horological expertise of the brand with a Greek letter Phi which is the brand’s emblem and a symbol of balance and perfection. These watches are perfect for almost any occasion and they are equally appropriate for New York City and Shanghai. You can wear them at work or during the night outs, whether you are a businessman, an educated or a proactive man.
It is interesting that Baume & Mercier debuted with this collection in Shanghai, China, and that the Swiss watchmaker launched an entire microsite dedicated to the new Clifton collection. This site is available in English and Chinese and considering the fact that it has a “.cn” domain extension it seems that the Swiss manufacturer puts focus on the Chinese market.