The most influential event in the world of watches and jewelry, Baselworld show, will open its gates to the public in less than two months. The 2014 edition of the greatly expected Baselworld Watch & Jewellery Show will kick off on March 27 by the serving Federal Councilor, Ueli Maurer. As it is befitting for the most important event in the industry, Baselworld 2014 will round up about 1,400 exhibitors, 150,000 visitors and 3,500 journalists from all over the globe. The biggest marketplace and the best place to spot new trends in watchmaking will last for eight days with the closing date set for April 3. The Baselworld 2014 show will be held at the glorious venue of the Exhibition Center Basel (Messe Basel).
Since last year, the event that grew into the most influential annual fair of the entire industry has been taking place in the grandiose venue which was designed by renowned architects, Herzog & de Meuron. The Exhibition Center Basel is both beautiful and extremely large, since it extends to more than 95,000 square meters. If you want to get a comprehensive look at all of the present exhibitors and their novel products, you will have to take quite a stroll and cover more than 30 kilometers. Luckily, the entire event lasts for over a week.
The scope of the event can also be demonstrated with the fact that the organization of the Baselworld 2014 will employ a massive work force of around 20,000 people. Moreover, its importance in the trade is visible through the fact that the relevant estimations state that as much as four fifths of the world’s entire sales of timepieces and jewelry are agreed exactly at Baselworld. This is the case even though the fair does not actually offer its visitors an opportunity to actually buy products, since it is envisioned as business-to-business type of event. Nevertheless, it is the place where the general public has the unprecedented opportunity to get acquainted with all the major trends and accomplishments of the industry, since all the relevant players are present.
A traditional media day that rounds up all the accredited media members will be held on March 26, one day before the grand opening of the Baselworld 2014 Watch & Jewellery Show. The show is once again organized by the Swiss MCH Group which stands behind the transformation of the fair into the most relevant annual event of the trade.