TAG Heuer will be the Official Watch and Chronograph, Eyewear and Timing Partner of the Automobile Club de Monaco (ACM) and its events in 2011, which is part of its 2011 “Mastering Speed” commemoration - a century and a half of professional motorsports.
A new partnership between famous Swiss watch brand and ACM include some of the most prestigious and glamorous moments in motor sports: the F1 Grand Prix of Monaco, the Monte Carlo Rally, the Monte Carlo Historic Rally, the Monaco Rally of Alternative Energies and the Monaco Kart Cup.
Jean-Christophe Babin, CEO of TAG Heuer, consider partnership with the Automobile Club de Monaco as a great honor. TAG Heuer has now established itself as the key watch brand of the most important tracks and events in motorsports.
“We look forward to working side by side with the ACM in their pits and paddocks, and helping to promote their legendary races throughout the TAG Heuer world”, said Jean-Christophe Babin.
“Through our partnerships with the ACM at Monaco, Vodafone McLaren Mercedes in F1, Audi Sport for Le Mans and Endurance racing, and our longstanding role as Official Watch of the mythical Indy 500, TAG Heuer is precisely where it wants to be – in the pole position”, said Jean-Christophe Babin.
Michel Boéri, President of ACM, is also pleased after the agreement with a prestigious watch brand that is a reference in international motorsports.
“TAG Heuer was the obvious choice. We are already linked with them through the Monaco, the iconic watch worn by Steve McQueen, and we share the same values of prestige and performance. With its unrivalled roster of F1 champion ambassadors, and its heritage of watches and chronographs inspired by 150 years of automobile racing, TAG Heuer symbolizes the best in racing”, said president of ACM.
The “Mastering Speed” exhibition
That great heritage and long-lasting inspiration, TAG Heuer presents with a special exhibition of historic racecars and TAG Heuer timepieces, in the Halle Sécheron in Geneva from January 17-20.
The “Mastering Speed” exhibition includes 10 cars that have marked the motor racing history of TAG Heuer and in international motorsport in general. F1 great Juan Manuel Fangio’s Mercedes W196, Clay Regazzoni’s Ferrari F1 312 B3, the World Champions McLarens F1 cars of Ayrton Senna, Mika Hakkinen and Lewis Hamilton, and the Audi R15+ TDI winner of Le Mans 24 Hours are the part of the grand exhibition.
Also in the show are iconic TAG Heuer watches and chronographs directly inspired by motor racing. These include the Formula 1 series, created in homage to TAG Heuer’s long association with F1 racing, as well as the indomitable timepieces named after the most famous driving competitions in motorsports: the Monaco, the Silverstone, the Carrera, and the Monza.
The event doesn’t miss to show the Swiss watch brand’s newest creation, the Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph, the first integrated mechanical timepiece with 1/100th of a second display by a central hand.
The “Mastering Speed” exhibition will tour other cities in 2011 as part of TAG Heuer’s ambitious “150 Years of Motor Racing” celebrations.