Swiss watchmaker Omega and Yann Arthus-Bertrand will work together to create a movie about the Earth’s oceans, serving to remind us to do everything it’s possible in order to preserve these natural beauties.
At a conference organized on the Italian island of Capri, on the 19th of May, Omega announced its upcoming collaboration with the famous French photographer, environmentalist and filmmaker, who has risen human’s awareness about the dangerous effect theirs activities had to our planet, many times before.
Speaking about the new project, Omega President Stephen Urquhart said that no one actually could do it better than Arthus-Bertrand. “He is both an environmentalist and the world’s leading specialist in aerial photography. He has a unique combination of skills that will allow him to communicate the majesty and the beauty of the oceans cinematically”, Urquhart said.
Arthus-Bertrand, creator of the amazing documentary ‘Home’ believes that the new movie will “meaningfully reflect the beauty of oceans and remind everyone to save these amazing sources of life”, that cover two-thirds of the planet’s surface.
Most renowned by its beautiful photos, Arthus-Bertrand started a thorough study on the state of the Earth sponsored by UNESCO, in 1994. As part of the study, he made a picture inventory of the world’s most beautiful landscapes, taken from helicopters and hot-air balloons. The book from this project, Earth from Above (‘la Terre vue du ciel’) sold over 3 million copies and was translated into 24 languages.
In 2000, his “Earth from Above” free exhibition was set up on numerous big posters on the gates of Jardins du Luxembourg in Paris. It then traveled worldwide from Lyon to Montreal, to 110 cities and was visited by 120 million people.
Omega on the GoodPlanet
At the same occasion, Swiss watchmaker also reveled that it had become a partner, with the GoodPlanet, an organization founded by Arthus-Bertrand. GoodPlanet has established a global reputation for its unflinching dedication to the promotion of sustainable development.
New partners are going to set up an initiative, by helping people to understand the need to protect the oceans and to became aware of challenges humankind and the oceans are facing together. Publishing books and materials, they will work on the education about what might be done to preserve nature.
Omega has a long-lasting relationship with the planet’s oceans (read the Seamaster Planet Ocean review). In 1932, it launched the Marine – the world’s first diving watch. Ever since, Swiss brand has been associated with some of the most famous underwater explorers and oceanographers, such as Jacques-Yves Cousteau, Charles William Beebe, “Dolphin Man” Jacques Mayol and the late Sir Peter Blake.