On August 1, 2012, the day of Switzerland, Tissot opened its highest Boutique on the mountain station Jungfraujoch in celebration of its partner, the Jungfrau Railway’s.
Store opening is timed to the 100th anniversary of the collaboration the watch company with the railroad companyJungfrau. This earns the Boutique the title of the highest Tissot shop worldwide.
Reaching the new Tissot shop at the top of the mountain railway promises to be one of the most captivating shopping journeys ever. During the trip, you can enjoy the unique nature and wonderful views of landscapes of Switzerlandand to witness a true engineering masterpiece in the Swiss railway history.
The breath-taking panoramic sights of the mountains around you will make it seem like time has just stopped but do not worry, Tissot and the Jungfrau railway will make sure you stay right on track.
Once reached, the boutique offers an expansive contemporary interior, which offsets matte surfaces against glossy ones to stimulate and soothe in rapid succession. Further, back-lit walls showcase large prints of the Tissot black and white ambassador campaign.
The new Tissot boutique offers a wide selection of high quality men’s and women’s watches. Here you can find, among other products, Tissot’s collectable eight-watch Jungfraubahn Collection, created to honor the brand’s duties as Official Watch of the Centenary Celebration.
These eight timepieces bring the alpine feeling to Swiss lovers worldwide. They are made to attract people of all tastes and choices. My favorite is the Tissot T-Touch Expert Jungfraubahn with the iconic mountain range depicted on the dial. It is also worth mentioning that every watch comes in a collectable box.