Just two months after Tag Heuer ended its 9 years long partnership with Tiger Woods, the famous golfer has agreed to endorse another luxury watchmaker. After the series of scandals, about two years ago, and after loosing five major endorsements, the deal with Rolex is the first significant agreement of this coasted ex number one golf player who has 14 majors and 82 wins worldwide.
Tiger Woods entered the prestigious club of Rolex brand’s ambassadors, the same day he returned to the PGA Tour at the Frys.com Open. The terms of the contract are still not revealed, but the world’s media speculate that it is at least a five-year contract.
Earlier this year, Woods made an agreement with the Kowa Company Ltd to endorse its heat rub product, exclusively for Japanese markets. Since his agent announces several new endorsements, it looks that the 36-year-old golfer is back on track again, after his downfall, caused by serial adultery and divorce which led him to lose his partnerships with AT&T, Accenture, Tag Heuer, Gatorade and Gillette.
The Swiss watchmaker announced that it was paying tribute to the exceptional stature of Tiger Woods and the leading role he plays in forging sport’s global appeal. “Rolex is convinced that Tiger Woods still has a long career ahead of him, and that he has all the qualities required to continue to mark the history of golf,” it is said in the statement.
Woods has not won any trophy since his victory at Australian Masters, on November 15, 2009. Currently, he is out of the top 50 in the world ranking, which is his worst result in the last 15 years.
The latest member of Rolex family has a great experience in the watchmaking industry. Until recently, he has played an important role as a Tag Heuer’s ambassador, as well as the developer and the promoter of several watch lines (read the review of Tag Heuer Professional Golf Watch). A few years before he became a Tag Heuer’s ambassador, along with the start of his professional carrier, Woods was a partner with a Rolex’s brand, Tudor.