Supporting the fight against heart diseases of women, Seiko Corporation of America launched two exclusively designed “Go Red” Tressia watches. Seiko will spare $15 from every of these models to be sold from September 1, 2012 to March 1, 2013 and donate them to the American Heart Association’s Go Red For Women – a remarkable movement that is struggling to save women’s lives in the United States.
After the highly successful 2011 – 2012 campaign that Seiko carried out together with Go Red For Women, Seiko plans to increase its minimum donation to the American Heart Association’s national movement to $150,000. During the previous campaign, the renowned watchmaker has been already collecting $15 from each sale of the signature “Go Red” Tressia model for a minimum donation of $100,000. Now, with two new stunning ladies’ timepieces from the Tressia Collection, Seiko continues supporting the fight against No. 1 killer disease that is preventable. (More women die of cardiovascular diseases than of all forms of cancer combined.)
Two exclusively designed Seiko “Go Red” models are the most beautiful Tressia timepieces so far. As a matter of fact, these are the most elegant and the best looking Seiko ladies’ watches that I have ever seen. The SUP 187 model is a dark, elegant version made of stainless steel and black ceramic. Its beautiful black dial features AHA heart logo and a little red heart at the right side. The bezel and the bracelet edges are set with genuine Swarovski crystals. Finally, the watch comes with an AHA Go Red for Women engraved case-back. The SUP 185 has the same characteristics, with the exception of white ceramic inserts and a white dial. Both watches are powered with Seiko’s solar quartz movements.
“The fight against heart disease in women is a cause that many of us hold close to our hearts. Go Red For Women’s dedication to finding a solution makes us honored to play a special role in helping create awareness,” said Ken Hagiwara, the President and the CEO of Seiko Corporation ofAmerica. Expressing gratitude for Seiko’s ongoing support, AHA’s President and Chairperson of the Department of Epidemiology at theUniversityofAlabama, Donna Arnett, said that it was an exciting opportunity for the Japanese watchmaker “to encourage consumers to help by providing funds needed for life-saving research.”