MetaWatch worked with the design studio of former Vertu luxury phone designer Frank Nuovo on the new brand that should give a new dimension to the smart watch industry. Well, according to photos and video campaign that Meta has just launched, a new product tends to be not just a highly functional gadget, but also a fashionable item. Simply called Meta Premium Smartwatch, this novelty presents slick design that follows the style of traditional watches. Regarding its functionality, it is more or less pretty similar to the last year’s MetaWatch.
While most of new products in this range base its promotion on some kind of new high-end performance, people from Meta concentrated on improving those which are already presented through its first creation. Hence, there is a new slogan “Art of the Glance” that implies the basic function of the novelty – quick access to all notifications on the mobile phone. While providing all time-telling information on its high-contrast e-ink display, Meta Premium will allow its users to see all updates and notifications from their smartphones, without taking them out of pockets or purses.
While it is still a robust timepiece, a new design ensures much higher comfort on the wrist, thanks to Nuovo’s connection point of the lugs which articulate, allowing for additional comfort. Although we still do not have all technical information about Meta Premium Smartwatch, it seems that it is made of stainless steel, which also gives it a look of a traditional timepiece, as well as its leather strap, available in variety of colors.
Thanks to a high resolution on its user-friendly e-ink display, the watch provides great readability even in direct sunlight conditions. The use of this kind of display also contributes to a higher battery-life. For charging a battery, there is a nicely secured USB-connected dock on the back-side of the watch.
It would be interesting to see the results of this new approach to the smartwatch design. According to the video that Meta has just released, some new customers are waiting to start a smartwatch fashion this spring or summer.