In collaboration with the famous musician Bono and the auction house Sotheby’s, design pioneers Sir Jonathan Ive, KBE and Marc Newson, CBE prepared the very special collection of more than 40 items which will be offered at the (RED) Auction. Among very distinctive items, there are two custom Jaeger-LeCoultre’s timepieces. The proceeds from the charitable event, to be led by Sotheby’s New York, on November 23, 2013, will be added to the Global Fund to fight AIDS, Tuberculosis and Malaria.
The icons of the design have spent the last year and a half in collecting and customizing items from the auction, each of which, as Sir Jonathan Ive said, represents the value of thoughtful design. This extraordinary collection includes objects from various disciplines, including space traveling equipment, a contemporary art objects and rare automobiles. You can also find customized Steinway & Sons Parlor Grand Piano, a unique version of Hermès’ iconic Cavale saddle created in red leather with custom red stitching, a pair of Damien Hirst ‘Spin Chairs’ designed by Jasper Morrison and a Dom Pérignon Œnothèque 1966 Magnum with a custom red foil label, presented in a red ice bucket cooler and in a limited edition protective case.
“What we create for each other is not only a comment on our culture but of course in many ways defines it. (RED) is making a difference in the lives of millions of people and we’re humbled to make this contribution to such an important and worthy cause”, added Sir Jonathan Ive, known as the lead designer of many of Apple’s products. One of them, a one-of-a-kind pair of classic Apple EarPods in solid rose gold, will also be sold for charity.
As Mr. Newson said, “each object and the process of creating it conveys a rich set of human values, so it seems fitting that they should be auctioned with a different sense of human value in mind, to raise as much as possible to help people’s lives today”.
What is the most interesting, Ive and Newson included two watches in their collection: a custom Jaeger-LeCoultre Atmos “561” Clock, with unique red accents created for the auction, as well as Jaeger-LeCoultre Memovox Tribute to Deep Sea watch, presented with a red dial and (RED) logo engraved on its back. People from the renowned watchmaking house are thrilled to have their iconic timepieces on the auction, participating in the global project and a true sustainable cause (RED).
Five years ago, the original (RED) auction held at Sotheby’s New York was the most successful charity ever held, with over $40 million raised for the fight against AIDS in Africa. One of the organizers of both auctions, the famous U2’s frontman, Bono, marked the importance of the event: “Each bang of the hammer will be raising critical dollars to fight AIDS, by getting medication to mothers with HIV which means they will not pass the virus on to their newborns”.