Since Paris is known for its stylized boutiques, the luxury watchmaker IWC Schaffhausen decided to open its first Parisian boutique on 15 rue de la Paix. The new boutique located in the fashion capital of the world will delight both watch collectors and educated aficionados.
Following this year’s opening of the flagship boutique in New York and other boutiques at prestigious addresses in Abu Dhabi, Zurich and Macau, IWC proudly inaugurates its latest address located between the notorious Place Vendôme and the majestic opera Palais Garnier, in the heart of the prestigious Rue de la Paix which is recognized around the world as being one of the most refined streets of the French capital.
Laid out over two floors, the new boutique represents an expression of IWC’s innovative and engineering excellence. Designed by company’s in-house architects, the boutique welcomes clients in a modern space with an emotional ambiance which brings the IWC’s spirit and philosophy to life.
The first Parisian boutique offers the entire range of collections from the Schaffhausen-based manufacturer. Guests are invited to discover the Portuguese watches with their history of navigation, the Da Vinci family which represents the world of ingenuity, the fascination of aviation that accompanies the Pilot’s Watches or to plunge in the underwater world of the Aquatimer diver’s timepieces. Lastly, the trip ends in the little picturesque Italian harbour town that lends its name to thePortofinowatch family.
The elegant showroom combines chrome, brushed metal and wood. When you enter the boutique, your eyes enjoy all of the beautiful sights, such as the tourbillon, the minute repeater and the perpetual calendar, as well as skeletonized masterpieces.
The first Parisian boutique respects all of the brand’s values. Thus, it evokes the soul of various watch families, of which each is carefully situated in an area with a unique décor.
The intimate celebration of opening was held at the private villa of music producer Serge Khalifa and it was accompanied with an exclusive dinner, prepared by the famous Hôtel de Crillon head chef Christopher Hache. An emotional soirée was crowned with a performance by the cosmopolitan singer-songwriter and guitarist Keziah Jones.
“IWC Schaffhausen invites visitors on a fascinating journey through Haute Horlogerie into the multifaceted universe of our famous watch families,” said Georges Kern, CEO of IWC Schaffhausen, during the ribbon-cutting ceremony.
“We will spend an unforgettable evening celebrating IWC’s spirit inParis, and I can promise you many highlights to remember,” Georges Kern concluded.