Swiss high-end watchmaker IWC Schaffhausen has partnered with Universal Pictures for “The Bourne Legacy”. The fourth movie of “The Bourne Legacy” series hits theaters on August 10, 2012.
The new lead actor Jeremy Renner wears an IWC Pilot’s Watch Double Chronograph Edition TOP GUN (the referent number is IW379901). His character, Aaron Cross, as the bold leading man, dons the new IWC Pilot’s wristwatch, illustrating excellently the thrill-seeking lifestyle of an elite agent.
The watch case with the diameter of 46 mm is crafted from black high-tech ceramic, while the crown, push-buttons and back cover are made of matte grey titanium. This IWC’s Pilot’s watch is equipped with the Caliber 79230 chronograph movement that provides full 44 hours of power reserve when fully wound.
The watch also boasts the legendary soft-iron inner case that protects the movements against magnetic fields of up to 80,000 amperes per meter.
IWC Flying High with the Fourth Movie of the “Bourne” Series
The narrative architect behind the “Bourne” film series, Tony Gilroy, takes the helm in the next chapter of the greatly popular espionage franchise that has acquired near $ 1 billion at the global box office.
Building on the Bourne universe created by Robert Ludlum, the writer/director expands the saga with an original story that reveals a larger conspiracy and introduces us to a new hero (Jeremy Renner), whose life-or-death stakes have been triggered by the events of the first three movies.
Through the partnership with “The Bourne Legacy” series, the luxury watch manufacturer from Schaffhausen reinforces its reputation as a leading brand, celebrating its passion for film-making.
“We have had a long relationship with producers, directors and actors over the last couple of years,” said recently Georges Kern, CEO of IWC Schaffhausen. Not only does IWC cultivate longstanding personal relationships with several international actors, film directors and producers; but it has also produced a numerous of its own film projects with some of its Friends of the Brand. Besides, the Swiss watchmaking brand has been featured inHollywoodmovies and US TV series.