In the year of Pilot’s watches, luxury Swiss manufacturer opened several stores worldwide. After this year’s opening of the flagship store in New York and other boutiques at prestigious addresses in Paris, Macau and Abu Dhabi, IWC proudly announces its latest address at the Zurich’s luxury shopping street.
Last week, IWC Schaffhausen opened its flagship boutique at 61 Bahnhofstrasse in Zurich. The new IWC store which covers 60 square meters features an extensive collection of timepieces as well as the unique models that are available only from IWC’s own boutiques. The latest IWC’s boutique underscores the importance of the domestic market to the renowned watch manufacturer, and preserves its gorgeous watches with a fitting home in a top-class location.
The boutique is given an atmosphere that embodies the watches’ clean design, the philosophy of quality engineering and innovation by the materials used, such as glass, chrome, dark wood, leather and polished aluminium.
IWC’s new display concept preserve an overview of the brand’s masterpieces, focusing on the history of aviation on which the Pilot’s Watches are founded, the village of Portofino for the Portofino Family of watches, the Aquatimer diver’s timepiece family which takes us on an enchanting voyage through the depths of the ocean, the Da Vinci Family which represents a tribute to the eponymous universal genius of the Italian Renaissance, and so forth for the Ingenieur and Portuguese families.
The first window displays at Bahnhofstrasse 61 is reserved for the Pilot’s Watch Family. In the year of the Pilot’s watches, this line is completely revised and enriched with five cockpit-styled Top Gun models. These newcomers are presented with a backdrop of colossal animated cockpit instruments and artificial horizon.
Linus Fuchs, IWC Managing Director Switzerland, said : “Hardly anyone visits Zurich without coming to Bahnhofstrasse.” He added: “We are delighted that we finally have the opportunity to present our philosophy and our mechanical masterpieces in a setting as exclusive as this one.”
The new flagship boutique is located at Bahnhofstrasse 61, CH-8001 Zurich. Tel. +41 (0)44 2110 055 E-mail boutique.zurich@iwc.com
