Following the successful opening of the Flagship Boutique on Madison Avenue in New York City, IWC Schaffhausen is continuing to expand its presence in North America. This summer, the luxury Swiss watchmaker announced the opening of its latest North American boutique which is located in Miami’s Bal Harbour Shops shopping mall. The new boutique joins two existing IWC’s stores in the U.S. (New York City and Beverly Hills).
For luxury shopping of discerning customers, the expansive Bal Harbour Shops in Miami offer the ultimate tropical setting plentiful with lavish vegetation and water features. This shopping mall is known worldwide for its ambience and luxury style.
“Bal Harbour Shops is a natural location for IWC, given its reputation as an iconic luxury destination. The opening of our new boutique is an exciting moment for IWC and showcases the dedication to our customers”, explains IWC Brand President of North America, Gianfranco D’Attis.
This exquisitely designed IWC boutique boasts a mixture of dark woods, set off against the touches of white and chrome, reflecting the architectural style of its contemporary colonial surroundings.
A special treat for discerning visitors is a wide range of special editions which are available exclusively in IWC boutiques. A great attention to detail is the hallmark of the IWC Schaffhausen and considering that fact every attention is given to fine detailing and craftsmanship in this boutique.
The new Bal Harbour shop is not only a high-profile retail location for the IWC’s most desirable watches, but also an expression of its core values of engineering excellence and innovation. The latest brand’s boutique in North America is designed by IWC’s in-house team of architects and designers and reflects IWC’s spirit, passion for innovation and technical inventiveness.
For IWC’s fans and admirers, the new boutique in Miami means direct access not only to any of the watches from IWC’s six watch collections, but also to the range of special editions. All these masterpieces, locals and visitors of Miami can be seen in the company’s third US boutique located at 9700 Collins Ave., Bal Harbour.
