The Official Timekeeper and the Official Watch of the 2014 FIFA Football World Cup revealed giant countdown clocks in Brazilian biggest cities, Rio de Janeiro and Sao Paulo, as well as in the country’s capital, Brasilia. Designed by a renowned architect, Oscar Niemeyer, these clocks are set to countdown time to the beginning of the world’s largest single-sport event, exactly one year before the kick-off.
The central event held on the Brazilian most famous beach, Copacabana, where Hublot’s Chairmen, Jean-Claude Biver, in the presence of numerous celebrity guests and media representatives, revealed one of three countdown clocks. The second clock is placed on the prestigious Avenida Brigadeiro Faria Lima in Sao Paulo, while the third one found its place next to the famous TV tower in Brasilia, the city whose incredible architectural design was signed by Oscar Niemeyer.
This famous Brazilian architect, who is also known as one of the most important architects of the 20th Century, chose Hublot World Cup Clocks to be his last projects before his retirement. In order to pay tribute to the great man, the renowned Swiss watchmaker created a Limited Edition Big Bang Oscar Niemeyer watch.
Hublot has a long-lasting partnership with FIFA and several high-end football clubs. So far, these partnerships have given us a number of stunning, specially created timepieces, so we expect to see another masterpiece, this time dedicated to the 2014 FIFA Football World Cup in Brazil. I guess it will be a robust King Power with green and yellow details.