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H. Moser & Cie. Swiss Alp Watch

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Written by Bojan Pavlovic on September 10, 2016 in Magazine, News & Events - No comments

At the beginning of this year, the Swiss luxury manufacturer H. Moser & Cie. has made a mechanical timepiece that is shaped like the Apple Watch. As the watchmaker noted on its website, the timepiece is a “statement” against the smartwatch trend and it proves that “traditional mechanical watchmaking has a future, and is, in fact, the future.” 

H. Moser & Cie. Swiss Alp Watch Front

The 2015 was the year of the smartwatch, or to be precise, it was definitely the year of the Apple Watch. The high-end watchmaking industry had mixed reactions to the Apple Watch, and some of them gone as far as the CEO of Swatch who dismissed the Apple Watch as a “toy” that is so far from the “revolution” Apple hoped it will be.

H. Moser & Cie. Swiss Alp Watch is a symbol of H. Moser & Cie.’s commitment to the values on which the reputation of Swiss watchmaking has been built for centuries. Furthermore, it comes for a retail price of $24,900 which is not too much for such a mechanical timepiece. For comparison, the Apple watch can cost up to $17,000 for the rose gold version (a starting price tag is $349).

H. Moser & Cie. Swiss Alp Watch

This exquisite timepiece from H. Moser & Cie. is equipped with a rectangular in-house manufactured caliber HMC 324 hand-wound movement which can store enough power to keep the watch ticking for no less than 4 days (96 hours) when fully charged. The impeccable mechanism comes with a modular Moser escapement which is completely made in-house, and it is hand finished and encrusted in the purest Swiss watchmaking tradition. The handsome caliber shows its inner beauty through the clear sapphire crystal case back.

H. Moser & Cie. Swiss Alp Watch Case Back

The Swiss Alp Watch is housed in 18-karat white gold case measuring 38.20mm x 44mm x 10.30mm. Dimensions are a little bit different from the Apple Watch (35.90mm x 42mm x 10.50mm). Also, the H. Moser & Cie. timepiece is heavier than the Apple Watch.

H. Moser & Cie. Swiss Alp Watch Lifestyle

The tapered lugs give the Swiss Alp watch a vintage look, whilst the hand-stitched Kudu leather strap with a leather lining in Moser green brings a modern statement. The kudu leather strap fits with a white gold pin buckle.

Coincidentally or not, H. Moser & Cie. Swiss Alp Watch is accompanied by the Apple-style promo video.

The Swiss Alp Watch is among 23 pieces chosen for the pre-selection phase at the GPHG 2016. The watch is competing in the men’s category for the annual award.

H. Moser & Cie. Swiss Alp Watch
H. Moser & Cie. Swiss Alp Watch Front
H. Moser & Cie. Swiss Alp Watch Dial
H. Moser & Cie. Swiss Alp Watch Case Back
H. Moser & Cie. Swiss Alp Watch Lifestyle
H. Moser & Cie. Swiss Alp Watch Lifestyle
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Written by Bojan Pavlovic on September 10, 2016 in Magazine, News & Events - No comments
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