The Chex de Fonds luxury watchmaker, TAG Heuer, has strengthened its ranks with the acquisition of the famed Portuguese soccer player, Cristiano Ronaldo, as the brand’s ambassador. It has been announced that the current holder of the prestigious Ballon d’Or award which is given by FIFA to the best player of the year will be TAG Heuer’s partner for several upcoming years, though the details of the arrangement have not been entirely disclosed.
Talking about the deal, the Portuguese forward spoke highly of the Chaux de Fonds watchmaker: “TAG Heuer is by far the best at what it does and has been for more than 150 years.” Cristiano Ronaldo underlined that the charm of the brand lies in the fact that it is immensely glamorous, yet at the same time unconventional and concluded how it is “a great honor to be a part of such a powerful and pioneering legacy”.
TAG Heuer’s CEO, Stephane Linder, returned the compliment to the athlete and explained why the brand has decided to sponsor a soccer player for the first time in the brand’s history: “Every TAG Heuer creation celebrates intense life in the contemporary arena, and no individual represents this more powerful than Cristiano.” Linder than added: “Like TAG Heuer, Cristiano demands perfection and pushes himself harder than anyone in his domain.”
By starting the partnership with the Real Madrid’s best player, the Swiss watchmaker thus only further strengthened its impressive list of famous ambassadors from sports, as well as other fields. Cristiano Ronaldo will promote the company alongside with a tennis player Maria Sharapova, racing drivers Jenson Button and Sebastian Ogier, movie stars Brad Pitt and Cameron Diaz and others.
Individual Records and Team Titles
The latest TAG Heuer’s ambassador (full name Cristiano Ronaldo dos Santos Aveiro) currently plays for Real Madrid and he is the captain of Portugal national team. He is the winner of several of the highest accolades in the sport and has won multiple team trophies during his career. Alongside Lionel Messi whom he had replaced as the holder of the most influential title holder – FIFA Ballon d’Or, Cristiano Ronaldo is regarded not only as the cream of modern football, but also as one of the best (if not the best) players in the history of the sport. Just a week ago, as his team trashed the current Champions League holders Bayern Munich with a decisive away win of 0-4 and reserved its place in the upcoming final, the Portuguese striker scored twice and set the new record for the highest number of scored goals in a single season of the continent’s elite club competition.
Apart from the latest record, Cristiano Ronaldo who previously played for Sporting CP from Lisbon and Manchester United, set a number of other individual feats which include: the initial player in England to scoop all four main accolades awarded by the Professional Footballers’ Association and Football Writers Association, two FIFA Ballon d’Or prizes, European Golden Shoe winner, initial European league player to score as much as 40 goals in a single season for two times in a row, Portugal’s best scorer of all time, as well as several others. The individual accomplishments and impressive set of skills of the player resulted with great success for his teams as well. So far, Cristiano Ronaldo has won the respective national league competition for four times. He was also involved in three national Cup triumphs, a single Champions League title and the winning of a FIFA Club World Cup, alongside several smaller titles his teams have managed to scoop. Cristiano Ronaldo’s involvement in the national team nudged the team to a silver and a bronze medal at the European Championships of 2004 and 2012, respectively.