A former car designer, Dzmitry Samal, created an impressive line of watches, unique by their ultra-cool concrete bodies and sophisticated contemporary designs that represent an urban fashion ideal. Eight versions of Concrete watch are limited to 100 pieces and will be available after November 2012 (only through pre-order on Dzmitry Samal’s website).

If you are searching for an authentic watch design, you can easily be attracted with these artistic timepieces, designed by Dzmitry Samal. By bringing together the French creativity and Swiss technical performances, this great designer managed to discover yet untouched field of wathcmaking. As Samal likes to say, “A watch is the men’s main jewellery and it should reflect the personality and strength of its owner.” That is the reason he chose concrete – a noble, modern, honest and robust material, the stuff our megapolises are made of.

Contemporary life in big cities and the pop art culture had the biggest influence of Samal’s designs. They are visible through each element of his watches. By using a patented new process of polishing, the French artist got aesthetically impeccable concrete cases with a look of a modern sculpture or a building. There are two versions of the case; 4 pieces come in a more angular shape, while others feature round cases. Each of them has a different color combination of a dial and hands. That makes 8 different versions in the range. Rather than giving names, Samal simply distinguished timepieces numerically, from a One Dzmitry Samal to an Eight Dzmitry Samal Concrete watch.


While the outer case is made of concrete, the inner case is crafted in stainless steel. Both are 42 mm wide. A raised bezel is designed to protect hardened mineral crystal in a sandwich construction, while the black rubber strap nicely matches the contemporary design of other parts. The dial looks modern or even futuristic, alike some urban blueprint. Watch hands are reminiscent of buildings or building spires, which is a pretty cool feature.
Each of Dzmitry Samal’s timepieces is powered with a Swiss quartz chronograph movement. It controls six hands. However, since chrono counters do not have any index that would help tracking elapsed time, chronograph hands rather have decorative than functional purpose. Anyway, these innovative watches have all the prerequisites to become a big hit. They are already available for a pre-order, for prices between 980 and 1,240 Euros.








