Bulova Watches have become the official timekeeper and the global partner of one of the best known and the most successful soccer clubs in the world, Manchester United. The current champions of the English Premier League and the American watchmaker have signed an agreement that guarantees Bulova’s sponsorship for the next three years. As the official timekeeper of the club, Bulova’s name will be visible on the official scoreboard at Manchester United’s home, Old Trafford, and on the digital advertising panels at the stadium. Furthermore, Bulova’s timekeepers will be present in the player’s dressing room at Old Traford, in the club’s Aon training complex, as well as in its offices in Manchester, London and Hong Kong. Finally, the plans have been made for the creation of the collaborative pieces which will be made with the legendary crest of the Red Devils and which will target numerous United’s fans all over the globe.
Speaking about the new deal at the promotional event, Richard Arnold who is Manchester United’s Group Managing Director stated: “Although from very different industries, Bulova and Manchester United share many common values. Founded within years of each other, we have both grown to become global leaders in our fields and the first to achieve many new innovations and milestones.” Arnold further explained that he is confident that this will be quite a successful collaboration and that this assemsmnet is based on the watchmakers popularity, craftsmanship and accessibility which will work great in the combination with the huge global fan base of the English champions. Gregory Thumm, the president of Bulova, agrees with this opinion of the club’s official: “Innovation and thinking from the inside out, are common traits of both Manchester United and Bulova Corporation, where we continuously strive to be the best in our respective fields.”
Prior to the deal with Bulova, Manchester United’s partner in the world of watchmaking was Hublot.