Big name of fashion industry, Louis Vuitton, will participate for the first time in the world’s number 1 watch fair, Baselworld 2011. Famous company attends to build up its reputation as the watchmaker, by comparing its luxury products with more than 2.000 companies from the industry, from March 24 to 31, 2011.
Famous by its luxury travel trunks and accessories for more than 150 years, Louis Vuitton entered the world of haute horlogerie nine years ago, with the first line of luxury timepieces. Ever since, company has been constantly expanding its collection with both, quartz and mechanical watches.
Tambour, Speedy and Emprise collections announced the upcoming success in the new field of production, but the door of high society was opened after the first in-house watch, called Tambour Mystérieuse, was launched in 2009.
Hamdi Chatti, the Vice President of Louis Vuitton watches and jewelry, said, that the Baselworld 2011 Show would be a perfect opportunity for company’s promotion. More than 100,000 people from 100 countries visit the world biggest watch fair every year to explore newest innovations in the watchmaking industry.
However, Louis Vuitton decided to avoid the overcrowded Hall 1 and find a special place for its admirers, in front of Les Trois Rois, the famed hotel on the Rhine river.
Mr. Chatti explains that his company intend to separate itself from the others, who sell wholesale. As he said, “Louis Vuitton is a pure retail company.”