Casio has presented a new timepiece that marks their sponsorship and collaboration with Red Bull Racing Team, the double consecutive winners of the Formula One World Championship. The new timekeeper from the collection of metal watches with analog faces was launched on the promotional event that was organized in the expectation of the Grand Prix race in Monaco. At the start of the promotion, Red Bull Racing team member Mark Webber was presented with the first ever made new model of the new Casio Edifice timepiece. As it turned out, due to the impressive driving skills and a bit of good luck, perhaps brought by the new Casio, Webber later triumphed at the Monaco Grand Prix.
The new limited edition by Casio bears the designation EFR-520RB and is mostly based on the previous model of Casio Edifice with the reference number EFR-520. Just like that model, the new timekeeper sports a multilayered and textured dial and a dynamic over-all design. The watch includes a trademark 3D Disk Chronograph which involves a neat disc-shaped chronometer counter which enables that the elapsed time is displayed with the accuracy of 1/20th of a second. The indicator that sits at the top of the dial rotates at high speed to achieve this punctuality. In addition, the counter works very well with the overall Formula One theme, and conveys the racing spirit this watch possesses.
The racing inspiration of the watch is also visible on various other details on its dial. Casio incorporated team colors and the logo of the Red Bull Racing team which has been its partner since 2009. These tributes to the double consecutive winner of the Formula One World Championship include blue accents on the lower layer of its ion-plated stationary bezel and on the dial; a red second hand and various red details, as well as a yellow hand on the lower chrono counter.
Chronograph with Split Times and Other Modes
Casio Red Bull Racing Edifice Watch shares the technical features of its predecessor with the designation ERF-520. It is a quartz-driven watch with not too flattering accuracy within 20 seconds per month. The quartz caliber is powered by the battery that has the expected life of three years. The new Casio Edifice timekeeper has a round case made from stainless steel, with the diameter of 45.3 mm and the thickness of 12.3 mm. Unfortunately, Casio went for cheaper and less resilient mineral as the material that is used for the glass. On the ion plated black bezel of the watch, there is a tachometric scale. The watch also has a screw locked back and a screw locked crown, while the construction insures water resistance to 100 meters. The overall weight of the product is 171 g.
Apart from the regular timekeeping feature, the watch also includes a chronograph with the accuracy of 1/20th of second. The stopwatch can keep the record of the measured intervals up to 12 hours and can be used to measure the elapsed time, split times, as well as the first and the second times. A date display is also included.
New Casio Red Bull Racing Edifice timepiece is made with a three-row stainless steel bracelet that fastens with a deployment clasp that Casio likes to call a “double lock, one press, three-fold buckle”. The limited edition comes in a special box with stands for the display of the timepiece and with the photographs of the drivers and the team’s formula. Undoubtedly, the special package will be a cherished item to the collectors.
Casio Edifice Red Bull Racing Watch on Sale in September
At the premiere of the new watch that preceded Webber’s victory in Monaco, Casio Europe’s Marketing Manager Kai-Christian Helms underlined that the new watch is just another page in the book of the Casio’s collaboration with the Formula One team, and that there is still more to come: “The development of the new Casio Edifice Red Bull Racing watch is a continuation of the great working relationship that has been forged between Red Bull Racing and Casio since 2009, and which was strengthened by the contract renewal earlier this year. Red Bull Racing’s continual performances within the world of Formula One have provided us with the ideal inspiration for this timepiece, which we believe perfectly reflects the team’s energy and excellence.”
Mark Webber also spoke with the appreciation about the new timekeeper: “I’ve always liked the Edifice watches – their functionality is useful when I’m cycling and traveling overseas to Formula One events. This latest Red Bull Racing edition looks the business and I will be wearing it during the forthcoming season.” The new Casio watch will be available for sale in September at a still undisclosed price.