Casio Baby-G line of products is always looking for ways to be in accordance with the latest trends, in order to keep its appeal to young and uncompromising women of taste. One of the appropriate ways to accomplish this is to collaborate with trendsetting designers who tend to add the additional doze of playfulness and sass. The latest example of these efforts is the cooperation with the famous designer of stylish accessories, Rebecca Minkoff. The renowned fashioner who was born in San Diego, but later on moved to the style capital of the USA, New York, became famous for her designs that can be attributed as “downtown romantic” style.
Commenting on her joint effort with Casio, Rebecca Minkoff explained that she is thrilled by it, because the Japanese brand shares her values of enabling women to get a classic product with a twist. “My collaboration watch was designed as the watch for the everyday woman that wants both function and fashion. Every woman has a go-to-accessory; I designed this Baby-G with this in mind.”
This sort of aesthetic approach is clearly visible in this limited edition timepiece. The classic style was achieved with the use of contrasting colors. The timepiece has a matte black ion-plated steel bracelet and a refined and romantic pink champagne dial with black square hour markers which match the color of the band. The time is shown in the analog format, while its face is completed with three digital sub-dials which used to display seconds and the others of the many available functions, as it is expected for a product by the Japanese watchmaker. The watch includes a world time (for 29 time zones and 48 cities with a city code display and daylight saving included), 5 independent daily alarms (which is a sort of Casio’s trademark features), a 1/100 of second stopwatch (with elapsed, split, and 1st and 2nd times), a countdown timer, a calendar (displays a day of the week, a date and a month, and is programmed to do it accurately up until the end of the century).
When speaking about the features of Baby-G Rebecca Minkoff Limited Edition Watch, it is always important to underline the toughness that is present in all Baby-G products. The shock-resistance works really well with the general approach of making watches for active women. However, the hardness of construction is complemented with gentle and refined design. The end result is a tough, yet feminine and romantic look which is so characteristic for all designs by Minkoff.
The timekeeping aspect of the timepiece is based on the use of the quartz module 5001 which provides punctuality of +/- 30 seconds per month. It is not the most sophisticated of mechanisms, but it is fair to say that the stylish aspect tends to be a far more important part of the product. The movement is powered by the battery which runs up to two years, and it is placed in a round case that is 40.3 mm wide and 13.1 mm thick. The collaborative timepiece of Casio and Rebecca Minkoff hits the stores this December at the price of $200, which makes it a perfect holiday gift.
