One month and a half before Baselworld 2013 will open its gates, many watchmakers started introducing their novelties. At Basel watch fair which is scheduled for the end of April, the house of Swatch brand, the American watchmaker Hamilton, has released its new concept of dual identity to its latest innovation.
The new Hamilton Jazzmaster Face2face, as its name suggests, is a double-faced timepiece. Its rotating case contains two dials, the first one with chronographs, and the other one which is actually a three hands timepiece.
This newcomer is equipped with not one, but two Swiss made automatic movements. The first movement tooled by an ETA 2094 is paired with a semi-transparent dial that showcases the date disc and a chronograph function with central indicators, while the simpler movement is equipped with an ETA 2671 movement that depicts only time. Both movements are facing opposite directions, so each side displays one dial and the skeletonized rotor of the other movement.
Both Sides Can Be Set on Different Time Zones, Different Frames of Mind or Different Outfits
Both faces of the Jazzmaster Face2face have in common the decorated and skeletonized rotors of each automatic movement, fully visible on each side of the oval-shaped case. Also, each watch can be worn on two different ways, both making diverse style statements.
The chronograph’s dial is gray tinted with blue details, whereas its three-hander alter ego matches a silvered dial surface. Hamilton Jazzmaster Face2face watch is shielded on both sides with anti-reflective sapphire crystals.
This Hamilton’s novelty dares to be different in grand style, with its slightly elongated, rotating oval case which measures 53mm by 44mm.
The Jazzmaster Face2Face is paired with the black leather strap with bright turquoise blue, soft-touch lining and top-stitching, alongside with a newly designed folding clasp to confirm its unique flair.
The Swiss made American brand, Hamilton, will release this original timepiece in a limited quantity of only 888 specimens, each marked with the limited edition number. The retail price will be approximately $6,400 or €4,900.
This attractive concept and a new direction from Hamilton add both a playful appeal and a modern watchmaking edge to the brand which is famous for its combination of long-standing classic design and iconic models.
The concept of dual identity is the ultimate magical ingredient of famous fairytales and fantasy movies. Hamilton watches have appeared in a wide selection of movies on this theme, including The Talented Mr Ripley and Spider-Man.