Home » Baselworld - World Watch and Jewellery Show » Baselworld 2012 Preview – Swarovski Will Present Its First Collection of Men’s Watches
After the successful premiere of the first collection of men’s jewelry and accessories in 2010, the Austrian company Swarovski will launch a collection of watches entirely intended for men. The new line of men’s watches Piazza Grande will be officially presented next month during the Baselworld 2012 show.
The new collection is a continuation of the bestselling collection Piazza, which was introduced when the first Swarovski watch collection was launched at Baselworld 2009. The debut collection achieved a great success and we expect the same with this one.
Incorporating urban forms influenced by modern architecture, the Piazza Grande Quartz Rose Gold line will enchant men seeking for the contemporary elegance and the quality of Swiss watchmaking.
The New Swarovski Collection Exemplifies Purity of Line
This luxury timepiece is housed in 42 mm rose-gold case which boasts fascinating clean and smooth lines. On the right side of the case, there are two decorative elements in scratch-resistant black ceramic, which is faceted using true Swarovski expertise.
Also, there is a winding crown crafted from ceramic and features 24 facets, which is a real feat of technical prowess when working with such a material. Further, the rose-gold PVD treated case back is decorated with the Swan Logo mark.
Underneath the front sapphire crystal glass, treated with an internal anti-reflective coating which reduces glare, there is a beautiful black dial. At the 12 o’clock position, there is a rose-gold hand-applied Swarovski Swan Logo.
Each of the eleven hand-applied hour markers is decorated by more than one discreet Jet Hematite crystal. The exact date is available through the date window located above the 6 o’clock hour marker. Its uncluttered dial bears faceted hands that count each hour, minute and second.
The new line of men’s watches Piazza Grande comprises nine versions with navy blue, chick black and snow-white dials. The watches are available either with the leather strap with a rose-gold PVD ardillon buckle, or with a stainless steel bracelet, terminating in a pushbutton clasp. The leather strap with crocodile imitation in various colors perfectly corresponds to the color of the dial, while the steel bracelet alternate with matt and polished links.
These Piazza Grande Quartz Rose Gold men’s wristwatches will be available exclusively in the official representatives of the company Swarovski.
The Austrian company Swarovski is a leading manufacturer of crystals with a unique cutting. The history of the brand has 117 years of experience in the production of luxury accessories and stylish timekeeping devices.
