Another Hollywood star became the part of the Tag Heuer’s family. A famous actress, Cameron Diaz, was chosen to promote the newest creations from the brand’s most elegant collection. At the gala event, on the Rhine river banks in Basel, the newest brand ambassador presented a beautiful feminine Link Lady collection, highlighted with a stunning Diamond Star timepiece.
“I am thrilled to be here inSwitzerland to be a part of the launch of the Link Lady”, said Cameron Diaz. “Throughout my career, I have been very selective about aligning myself with brands. I love the fact that TAG Heuer challenges the rules and thinks outside the box and I’m honored to be associated with such an iconic and forward-thinking brand”, said Diaz, while posing with the Link Lady watch on her wrist.
During the evening, the representatives of media and the Swiss brand’s fans got a nice opportunity to discover the very best from the collection, a Haute Couture version of the Link Lady, called the Diamond Star. This technological masterpiece with an ingenious design is probably the Tag Heuer’s greatest ladies timepieces, so far.
The complex architecture of this beauty does not compromise its fabulous design. A self-winding movement appears as if it is floating in the center of the case, while an oscillating mass with the wonderful star design makes 360° turns. This spectacular view is displayed through sapphire crystal glasses, through both sides of the case. Such elegant artistry is provided by using an oscillating weight that is larger than the movement it graces. Besides the mechanical and aesthetical perfection of the watch, Tag Heuer Diamond Star is an extra-luxury watch, entirely crafted in 18 karat 5N rose gold and set with 192 diamonds, with the total weight of 1.35 karat.
Elegance, Comfort and Poetry
The new Link Lady models represent the amazing evolution of iconic designs, nicely adapted to satisfy the needs of modern and glamorous ladies. Instantly recognizable by the emblematic LINK bracelet with its S-shaped links (which is also redesigned in contemporary manner), each version of the Link Lady leaves a different impression.
Delicate, refined and rounded cases come in two sizes (29mm and 34.5mm) and they are either made of stainless steel, rose gold or the mix of stainless steel and yellow gold. The dial of the new watch is either black, white or purple and it features appealing, light concentric guilloche. Several variations come with dials which are set with 11 diamonds, indicating hours. At the 6 o’clock position, there is a small date aperture.
Link Lady watches are powered with quartz movements and they have solid water-resistance up to 100 meters (330 feet). “The Link Lady is more than a timepiece. It is a piece of jewellery. When I put it on my wrist, I don’t feel it. It is easy-to-wear, sparkling, and feminine”, said Cameron Diaz.