The famous Japanese Watchmaker and the tennis super-star who is one of the greatest players in the history of this sport signed their three-year partnership that started on the eve of the 2014 Australian Open, in Melbourne. According to this huge deal for both Seiko and the Serbian player, Novak Djokovic will be the global ambassador for the watch brand in next three years, promoting Seiko’s most prestigious creations. At the same time, Japanese giant will get involved in the Novak Djokovic Foundation, a charity founded by the tennis player six years ago to help underprivileged kids in Serbia.
The president of Seiko Watch Corporation, Shinji Hattori, attended the ceremony in Melbourne to announce the agreement and personally present Djokovic Seiko Astron GPS Solar watch, the first of many models that the Japanese watchmaker plans to promote on the player’s wrist. “We are delighted that Novak selected Seiko and we are honored and proud to be his partner for the next three years. We admire Novak as a player, of course, but we also admire him as a person who has a rich range of interests and a very varied lifestyle. “In Novak, we see someone who shares our desire to be the best and who is determined to maintain his status as a leader. Like Seiko, Novak is dedicated to perfection. And like Novak, Seiko is determined to be one step ahead of the rest,” said Mr. Hattori.
It seems that Seiko hits the jackpot with this partnership, since it got the ex-ambassador of Audemars Piguet and very attractive sport figure whose career has just reached its climax. Besides, tennis is a very attractive sport for high-end watchmakers, since it launches some very authentic individuals which are, according to their worldwide recognition and salaries, always among the most popular sportsmen. Finally, tennis players are also very respected for their sports achievements. Hence, in 2011, Nole has been named the Sportsman of the Year, at the Laureus World Sports Awards. One year before, the same award went to Djokovic’s biggest opponent, Rafael Nadal. And in 2008, the third member of the big trio, Roger Federer was the laureate. Just to mention that all of them have big contracts with watch companies (Nadal with Richard Mille and Federer with Rolex) and all of them are in the top of the list of the most paid sportsmen.
Among watches that Seiko prepared for Djokovic to wear in 2014 there is a Sportura chronograph that we will probably see on the Serbian star’s wrist after every game. Besides, there is a Premier Kinetic Perpetual watch to match an elegant outfit and an Astron GPS Solar, a groundbreaking model that will be a great help during many trips from one to another continent in run for ATP points.
The Japanese watchmaker announced that it will participate in the activities of Novak Djokovic Foundation. In order to support it financially, Seiko has even developed the new collection of affordably priced timepieces for young people which will be launched under the brand Lorus, with the charity’s name and mission statement. This line of watches will be available in stores worldwide from September.