Casio America Inc. has proudly announced famous Pro BMX rider Nigel Sylvester as a new ambassador for its flagship series of tough and stylish G-Shock Watches. According to Shigenori Itoh, CEO of Casio, first-rate BMX rider from New York Nigel Sylvester, known for his original street riding style, is a person who completely captures the soul and heart of Casio ZG-Shock.
Sylvester is one of the most prominent athletes in the sport, who continues to mesmerize audiences with his original street riding and assortment of tricks. Sylvester also features in exceptionally successful series of YouTube clips, which secured him partnerships with several world-class brands. This amazing BMX rider is certainly one of the most visible links between the mainstream consumer market and the extreme sports world. Furthermore, Nigel Sylvester is also one of action sports best role models.
“When I’m out riding my bike I need a timepiece that compliments me.”, said Nigel Sylvester. Famous BMX rider also elaborated his choice to become a new ambassador of Casio G-Shock watches: “G-Shock watches perform well under the extreme conditions in which I ride and look good when I’m just chilling off my bike as well.”